ALLY
Rebuilding the visual identity of Ally Bank rooted around their existing logo and vibrant color palette. The new identity had to reflect their mission of being a relentless ally for their customers financial well-being by providinging a modern adn pain free digital experience.
...They also have a nascar team that embraced our graphics.
...They also have a nascar team that embraced our graphics.
![](https://freight.cargo.site/t/original/i/09695a7f3fe0d6dfab7de2cfe7d0ea113f0cb508fe23e788d2080fcea0bcfa19/20DOV1jh_09655.jpg)
![](https://freight.cargo.site/t/original/i/a9f7bf1e416de7cda747e43ce6f9a87d91102f4cd875dce8ea3dd85c6a89f3d5/guidelines-01.jpg)
![](https://freight.cargo.site/t/original/i/944e09099b92a853d02a4b7150e6fe3105927b2d06ff5cb29a922501915d356f/guidelines-02.jpg)
![](https://freight.cargo.site/t/original/i/e6b408ffd0b4a14b40375213edc468004b41d8ce04654d3a404e4f07338c57c7/ALLY-RACING.jpg)